8 Insights On How Marketing Drives Movie Box Office Sales

Here’s something to think about as you decide which movie to see this weekend: Studios spend an average of $30 million to market the typical PG-13 action film in the U.S. That’s a lot of scratch, even for Hollywood’s studio royalty. And since marketing is often a make-or-break factor for action files, movie marketing executives fret endlessly about where to invest their ad dollars for best results, given a plethora of media channels and choices.

It’s also notoriously difficult for movie marketers to connect specific marketing activities to actual ticket sales since numerous factors may have influenced a ticket buyer and which marketing touch points mattered most isn’t readily apparent.

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8 Insights On How Marketing Drives Movie Box Office Sales

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